WHO WE ARE
We are a passionate family-oriented, small business in New Zealand that believe in the power of togetherness, unity, culture, faith, and self-expression. We believe in the benefits of creating an environment where all can feel comfortable embracing your "roots" through quality apparel and accessories. 

MISSION STATEMENT
We aim to create unique, comfortable, everyday-quality clothing & accessories that enable you to represent your “roots” where ever you are in the world. We offer quality apparel for those passionate about their roots – who they are, where they come from, are born, originate and/or what they believe in.

MANTRA
Be bold. Embrace. Represent.